Designing an event to launch the new Nike Air Max DN in celebration of Air Max Day in London.
Nike DN Carboot
Client
Nike
Agency
Seen Studios
Scope
3D Design / Graphics Design / Motion Design
The brief was to create a product launch event for the Nike Air Max DN. The creative team at Seen Studios developed the concept of a car boot sale theme, where Nike could host various other streetwear brands and artists.
I collaborated with the Design Director and Art Director to design and build key activation areas, as well as work on the environmental graphics and placements.
My favourite part was designing the Goodhood collaboration area, which featured an off-road utility vehicle as the focal point of the space.
Additionally, I worked on some motion graphics for the launch, although these were ultimately not used by Nike.
Here are some of the key photography shots of the space and activations spaces.
Here were some WIP environmental graphics for one of the spaces.
Here are some of the key renders I worked on throughout the project. Some of these evolved slightly during the final stages. The visuals were created using Cinema 4d and Corona Render.
Bold and striking graphics were essential to the success of the space. Collaborating with the team, we experimented with various ways to use these graphics, ensuring each area was well-branded while also creating clear differentiation.
To maintain speed and agility, I did a lot of work in Photoshop, creating various options and design scamps.
In collaboration with the Seen Studios Art Director, I also developed design concepts for the DN delivery guy, essentially a person who walked around the event space delivering shoes to attendees.
