NIKE REACT 55
NIKE REACT 55
Creating retail activations to increase product interaction
The brief was to conceptualise and design a retail take over for the launch of the new React Element 55 colorway. This would be a large exclusive execution in Milan.
The key focus for this concept was to create impact and disruption for the customer and to educate them on the React technology.
To do this, we created a series a experiments that showcased the React innovation but also create consumer engagement.
The main customer journey touch points were the usual Nike, Attract, Engage, Connect but with the added activation as a more pinnacle engagement and education piece.
Client
Nike/Footlocker
Agency
Office Twelve
Scope
Windows, Engage Zones, Wall Bays, Activations Area
A sketchup visual showing the engage zone. We used warning tape, a variety of TVs and scaffolding to give an experimental aesthetic.
The main creative theme, was a science lab with failed experiments surrounding the space.
