The Grail Tour
For this project the brief was to create a moving event that would host 40+ Nike influencers but, also act as a campaign piece before moving destination.
The idea was to create a mini seeding journey that the influencer would hopefully post on Instagram to increase campaign reach.
Creating an influencer seeding event for Sneakers ‘n’ Stuff and Jordan
Client
Jordan Brand/Sneakers ‘N’ Stuff
Agency
Office Twelve
The event started in SNS Paris before being moved to SNS London the following week. For the design, I tried to focus on heritage by using sport’s lockers and lots of stereotypical urban basketball elements. These were then all sprayed in white to create a clean abstract look.
The main lockers hosted some very rare basketball shoes worn by Michael Jordan himself, so the lockers had to be secured - similar to a museum.
