BOO BURGER

I was given the responsibility to create a fresh appearance for the Boo Burger restaurant’s launch. Although I had previously assisted with different Boo burger projects at Office Twelve, I played a more prominent role in developing the Birmingham Aylesbury Road location.

FRESH.

FAST.

CRAFTED.

FRESH. FAST. CRAFTED.

Designing a new rollout restaurant design

Client
Boo Burger

Agency
Office Twelve

With each restaurant launch, the client challenges us to come up with a unique and appealing appearance to keep the restaurants looking new and modern. For this particular design, we decided to go with a clean, industrial look, incorporating textures and colours to add a distinct touch.

We used painted chipboard to bring in textures, and varied the use of reflection on the materials to achieve the desired effect. In terms of colour, we predominantly used iridescent surfaces to create a vibrant and engaging atmosphere.

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