Liverpool Kit Launch
Along with a digital agency, we were tasked at creating a full retail campaign journey in the JD Sports store in Liverpool. The campaign was for the new Nike Liverpool FC kit drop which dropped in August 2020 shortly after their first Premier League win in 30 years.
Creating a full customer journey for the avid Liverpool fan.
The designs themselves were inspired by real life Scouser shrines fans have in their homes and integrating popular match day institutions like the Peter Carney banner within the design.
The main retail elements were Windows, Entrance, Engage Space and Wallbays.
Client
Nike/JD Sports
Agency
Office Twelve
Scope
Windows, Engage Zones, Activations Area
Here is a 3D visual of the main engage space. The design was inspired by the avid super fan’s living room. Only the truest fans decorate their living rooms with LFC branded plates.