Crocs De Bijenkorf
As the lead designer for the Summer of Crocs campaign, I was responsible for creating a high-end version that would appeal to customers at a premium department store. Our primary goal was to design an interactive display that would showcase the brand’s products and encourage engagement.
Creating an interactive croc pop-up for kids
Client
Crocs
Agency
Office Twelve
To achieve this, we came up with the concept of a sweet shop pop-up featuring a wheel of fortune. Children could spin the wheel to determine the color of the Crocs they should get. We also included small Jibbitz, which are used to embellish Crocs, in sweet dispensers to reinforce the sweet shop theme.
During the development process, we had to take into account De Bijenkorf’s sight line requirements. As a result, we made some adjustments to the original design, creating a more open version that had a lighter aesthetic. The end result was a successful campaign that generated interest and excitement among customers.
